The Coyle Auto Group is looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building. Responsibilities for Marketing Manager
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
Market through various channels and segment databases working with large data sets
Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative teams, other internal stakeholders, and external agencies and vendors
Work with the other marketing teams, other internal stakeholders, and external agencies and vendors
Qualifications for Marketing Manager
Experience building complex marketing programs and reporting on the results
Exposure to digital and direct response marketing
Competence as a creative writer with an eye for great emails and landing pages
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Ability to travel as necessary
Able to manage CRM/ Social Media/ Customer Portfolio
Experience publishing and maintaining Facebook Advertising
Experience with Google Ads
This is an ENTRY LEVEL POSITION, we are willing to provide additonal training for the right candidate.
Job Types: Full-time, Permanent
Pay: From $52,000.00 per year
Benefits:
Dental care
Disability insurance
Extended health care
Life insurance
On-site parking
Paid time off
RRSP match
Store discount
Vision care
Schedule:
8 hour shift
Monday to Friday
Weekend availability
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